Inspired by Herzog & de Meuron’s first residential project in Seoul, this gallery space transforms their architectural language into an immersive narrative environment. Each floor delivers a unique sensory experience, blending Korean traditional elements—like lacquered doors, stepping stone flooring, and wood partitions—with modern craft techniques. The design draws from regional textures and expressive furniture to form a brand-specific spatial identity that engages visitors as active participants in a cultural dialogue.